Our working philosophy.
Be clear. Be concise. Be inspiring.
As we look introspectively at the tone often portrayed by the marketing and advertising industry, it seems that so many to forget the whole point of our efforts - to reach out and connect in a meaningful way with real people.
The advertising and marketing industry as a whole often conjures images of swanky, hipster types touting ethereal concepts and quasi-spiritual mantras in an effort to elevate our perception about the art of marketing - an approach that seems to cloud the simple fact that marketing is really not so mythical after all.
From our perspective, marketing is actually rather straight forward. Our challenge is to carefully consider and research the nature of our audience; to understand what they want and need. To ask: Who are they at heart? What makes them move? How can what we offer improve their lives or help them to achieve a status or goal?
Once we determine these factors, our job is then to design and produce print and media experiences that connect to their sensibilities of quality, value and excitement.
At the core of every one of our products and services is the focus on these principles. We are simply reaching out to affect and inspire our fellow humans through imagery, motion and sound.
Whether we're developing your new web site, storyboarding this week's ad placement or programming next quarter's direct email broadcast, this simple notion remains in focus.
And our print products, web banners, large format signage, video productions and radio ads are all borne of that same inspiration: To connect to others in a way they understand - and that improves their life in some way.
When you engage the PlanView Team, we become a virtual extension of your goals, your beliefs, your team.
We go beyond simply delivering products. We deliver ourselves - fully committed, dedicated, and inspired to serve you by delivering the very best human communications possible.